Rithwikipedia

The Axe Dark Temptation ad has been banned in India. It has been labelled, 'indecent, vulgar and repulsive.'

Since previous ads have had similarly amorous stuff with real people involved, I am guessing the I&B Ministry just could not stand the trivialisation of chocolate. They have always held it close to their hearts for its charming character.

Although now, with sufficient publicity, people would seek out and see the ad, on youtube and elsewhere, just to find out why it was banned. And then maybe they would go buy Axes like never before.

Of course, if they just had to ban something to make up their ban quota for the year, I'd rather they ban the spread of misinformation, superstition and fear, by the likes of IndiaTV. But then these aren't remotely as terrible as the danger of girls all over the country breaking our noses for icecream toppings. Shudder. Or, horror of horrors, snack on our posteriors and fingers.

(Rashmi and Nikhil, point out other foolery. And call for bans of their own too - not the least as unwarranted, though!)