A Watercooler Moment

Monday, May 10, 2010

This is the watercooler in my office:

It looks quite innocent and unthreatening. Helpful, even. And it is. In fact, the way it diligently dispenses cool water to the bored, half-dead bench force, might even lead the exceptionally naïve to momentarily believe that the ‘clear stream of reason’ has not lost its way into the ‘dreary desert sand of dead habit’.

But I digress. Let’s zoom in to uncover the secret that lay hidden before us in plain view. (Yes, I am channeling Dan Brown. Hopefully by the end of the year I’ll also. Write illogically broken. Sentences with superfluous italics. And sell. Millions of copies of banal thrillers. Millions.)


Now there is nothing quite interesting about the wave on the cooler until you see this…


Tada! This is the most well-known Japanese print called The Great Wave off Kanagawa, the first in Katsushika Hokusai’s series 36 views of Mt. Fuji. And if you remove the boats from this painting you pretty much get the image on the Aquaguard cooler with the Mt. Fuji intact!

I also found that this print has inspired Firefox themes and the logo of the surfwear firm Quiksilver, among possibly other stuff.

I have this nagging feeling that I have seen a similar wave logo somewhere else too, but I can’t quite remember where.

Tell me if it strikes you.

PS: Ironically, although it is the most recognized Japanese artwork, apparently the artist and this work are very un-Japanese, as explained here.


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